Building Websites for Small Business

OK! You have just decided you need to get your business on the Internet - very sensible decision. The big question is; How?

The first thing to remember is that the normal rules of business apply in cyberspace just as they do in any business environment. It's your business, you know it better than anyone else and you need to maintain control over the internet aspect just as you would any other part of your business.

If you hire someone to build your website, make sure you own the copyrights to all the text and images used on your web site, that you have all the passwords necessary to access your accounts.

A Marketing Website is much more than simply an electronic version of the Yellow Pages and can provide your business with much more and at a fraction of the cost.

Build trust with existing customers.
Reach more customers.
Provide much more information to customers.
Diversify into new products.
Maintain contact with prospects through email and ezines.
Build your status as a leading business.

However building a successful website is also much different to designing a yellow pages advertisement. If a yellow pages advertisement can be thought of as '2 dimensional' -- 1 dimension being graphics, a second dimension being the message or wording -- then a website has a third dimension which is the Internet itself and the way people use it.

Here is a check list of the main things you will need;
Domain name registration Web Site Hosting Web Site Editing Graphics for your Logos etc A Blog program Active Forms Autoresponders Web mail system Link exchanges with other sites A newsletter	RSS Feeds Search Engine optimization Search Engine Submission Search Engine Tracking Checks for SE Ranking Traffic Statistics Google Sitemaps Yahoo Sitemaps MSN Sitemaps

This is not an exhaustive list by any means however anyone starting off will certainly need all this and more as their web business develops.

To get an understanding of how to design a website from scratch, watch this SBI Video by clicking on the link below. Even if you don't understand all the technical terms used ( there aren't many) you will see how important it is to build a site correctly.

Click here for a free Video Tour

to see step by step exactly how to build a successful
Marketing Website.

These FREE ebooks provide some excellent reference material
The Internet for Local Business Affiliate Masters Course Service Sellers Masters Course

Keep up with the latest Internet Marketing techniques.
Enter your e-mail address into the box and click on the "Subscribe" button.

Building Websites for Small Business

More information